NEED

The client needed to incorporate a complete program developed by their marketing team for the operation of children's play areas and activities segmented by three age categories (Monkeys, Dolphins and Eagles) in their hotels and resorts, focused mainly on the development of activities that integrate the theory of multiple intelligences, related to a global campaign with the change of identity of the entire brand where human values and conservation of nature are promoted.

PROCESS

Primarily designed for one of its resorts, Iberostar Playa Paraíso, located in the Riviera Maya, Mexico, the main marketing ideas were incorporated and developed within a building that previously served as the resort's gym. Through various analyses and presentations with the brand's executive and operational staff, a guiding design concept was approved, which would inform the production of decor, set design, furniture, and signage for the remodeling of this building and its surrounding areas.

RESULT

The project was meticulously executed, reflecting the pilot program to be implemented across its various properties. In the three main areas, each activity included in the overall program was seamlessly integrated, along with a food service area (MINICHEF) specifically designed for activities that foster interaction among all age groups.