STARCAMP (Kids club)

NEED

The client needed to incorporate a complete program carried out by its marketing team for the operation of children's play areas and activities segmented by three age categories (Monkeys, Dolphins and Eagles) in their hotels and resorts, mainly focused on the development of activities, that integrate the theory of multiple intelligences, related to a global campaign with the change of identity of the entire brand where human values and conservation of nature are promoted.

PROCESS

Mainly projected in one of its Resorts, Iberostar Playa Paraíso located in the Riviera Maya, Mexico, the main marketing ideas were incorporated to conceptualize and develop them in a building that functioned as a gym for the complex. Through various analyzes and presentations with executive and operational staff of the brand, a guiding design concept was approved that would guide the production of decoration, scenography, furniture and signage for the remodeling of this building and outdoor areas.

OUTCOME

The project was carefully executed as it would reflect the pilot program to be included in its various properties. In the three main areas, each of the activities included in the general program was perfectly integrated, as well as a food consumption area (MINICHEF) specifically designed for integration activities for all age groups.