How to Choose the Perfect Booth for Your Next International Trade Show
Scenic Studios Design & Production • 28 de julio de 2025
Let’s start with this question: Why is your booth essential to your brand’s success?
Your booth isn’t just a physical space — it’s a living representation of your brand. At international trade shows, where you're competing for global attention, standing out requires a design that is functional, aesthetic, and strategic.
That’s why at Scenic Studios, we want to share with you the key factors to consider when choosing the ideal booth:
Key Factors to Consider
- Purpose of your participation
Are you aiming for brand positioning, lead generation, or direct sales? Your objective determines the booth’s format — open, immersive, minimalist, or multi-zone. - Venue location
The event’s layout affects booth orientation, lighting, and access points. - Custom scenic design
A themed, well-executed booth makes a far greater impact than a generic one. Use materials like fiberglass, modular structures, digital screens, or 3D elements. - Adaptability and setup
An effective design adapts to various venues and installs efficiently. Scenic Studios specializes in transportable, practical displays.
Recommended Materials for a Successful Booth
- Fiberglass: Durable and moldable for custom shapes
- PVC and MDF: Lightweight, perfect for modular structures
- High-resolution graphics: Reinforce your visual identity
- Audiovisual technology: Captures attention, explains, entertains
Global Trends in Booth Design
- Immersive spaces with 3D scenic elements
- Functional and thematic furniture
- Sustainable and reusable materials
- Visual storytelling that resonates with global audiences
Scenic Studios: Your Partner for International Trade Shows
From concept to installation, we design and build booths that reflect the heart of your brand. Let us help you stand out with creativity, impact, and quality.
Tu idea convertida en realidad
When it comes to international corporate events, every detail matters. Brands and companies want their conventions, launches, or meetings to convey professionalism, innovation, and excellence.
Cuando se trata de eventos corporativos internacionales, cada detalle cuenta. Las marcas y empresas buscan que sus convenciones, lanzamientos o reuniones transmitan profesionalismo, innovación y excelencia.
Global brands aim for their activations to deliver the same impact anywhere in the world. However, each market has cultural, logistical, and technical particularities that require strategic adaptations.
Las marcas globales buscan que sus activaciones transmitan el mismo impacto en cualquier parte del mundo. Sin embargo, cada mercado tiene particularidades culturales, logísticas y técnicas que requieren adaptaciones estratégicas.
In the world of scenic production and theming, the difference between a memorable event and an ordinary one lies in the ability to transform creative ideas into tangible structures that captivate and surprise the audience.
En el mundo de la producción escenográfica y la tematización, la diferencia entre un evento memorable y uno común radica en la capacidad de transformar ideas creativas en estructuras tangibles que cautiven y sorprendan a la audiencia.
In the fast-paced world of trade shows and exhibitions, the ability to adapt and stand out is essential.
En el dinámico mundo de ferias y exposiciones, la capacidad de adaptarse y destacar es fundamental.
In a market saturated with messages and stimuli, capturing the audience’s attention is not enough—you need to create an experience that will be remembered.
En un mercado saturado de mensajes y estímulos, captar la atención del público no es suficiente: hay que generar una experiencia que se recuerde.
